Friday, October 26, 2012

Windows 8: Embracing a whole new experience

Microsoft India held a launch event for Windows 8 yesterday marking the arrival of it's new OS that promises to bring a significant change to the overall computing experience which would be fast, fun and fluid, also enabling consumers to use Windows 8 beyond the PC.

Reliance Digital, one of the largest electronics stores in India also unveils New Windows 8 on 26th October, 2012, after the last version being announced a year and a half ago.Along with multi touch capability infused, and support for up to five touches, It will strike a chord with the present trend and act as a trigger to its sales. Besides, this integration will pave way for network of touch sensitive LCD monitors. It will also surprise its users with the new features, an in- built system applications that will serve as a quick access bar for most sought after features and apps. Be it sharing, accessing hard drives or your settings, charm is at your service. It also supports device integration enabling you to stream video from your computer to your Xbox and enjoy a great viewing experience on your HDTV.

(Information Source – Reliance Digital Stores)

What went on while preparing for Windows 8 launch?

Microsoft has being seriously overhauling a gamut of services it has launched over the past few years like Xbox gaming service that was being morphed into an all around entertainment source for the entire family, scrapping erstwhile music service called Zune and paving way for Xbox Music which has close to 30 million tracks in it's library (not available in India yet). Windows 8 OS for mobile phones is also scheduled to launch on October 29, Microsoft also organised an AppFest earlier this year in Bangalore hosting a coding marathon which saw 2,567 developers coding non-stop for 18 hours creating a Guinness record. 

Efforts to attract developers for making apps on WP8 (Windows Phone 8) mobile platform is yielding results for Microsoft, surely it has a lot of catching up to do in comparison to Google and Apple when it comes to making inroads into building a credible app library, as per a company statement it has close to 1,00,000 apps and games as of now and it is surely to grow further with a committed support Microsoft has being getting from mobile manufacturers like HTC, Samsung and Nokia.
Surface tablet also aims to bridge the gap between a PC and Smartphone user already on the windows platform where a slew of android tablets already occupy the mid and lower segment of the tablet market and iPad still ruling the roost. 

It's not just about the OS any more

Windows 8 has being designed and developed to change the way we work on our computing devices like doing away with the system tray we have being so accustomed to view all these years on the previous windows platforms, bringing in apps, live tiles to work on and a similar experience I would get using my Xbox service which also has tiled layout, a browser included as well on the console now. 
An app called SmartGlass would be launched this month to enable this integration windows experience for consumers using Windows 8 installed on their PC, WP8 enabled smartphone (also extending support to iOS and Android phones) and the Xbox 360

Windows 8 is built to work on the ARM processing platform (read more about this here) that allows more vendors to manufacture hardware that supports adoption of Windows 8 OS, Microsoft has also strengthened the security on it's new OS with better anti-malware protection and improved windows defender performance.

Microsoft has also followed a very sensible approach in offering a discounted upgrade to genuine Windows OS users in India, who can move on to Windows 8 Pro for INR 1999 (Limited period offer), Looking forward to upgrading my laptop to the new Windows 8 experience today, just ran the windows 8 upgrade assistant, a little clean up to follow before the new install

Wednesday, October 24, 2012

Celebrating the spirit of triumph

Navrati just got over and there is no better way to start preparing for Diwali by starting off another round of festive season on this occasion of Vijaya Dashmi, here's wishing you all and your families a Very Happy Dusshera celebrating our spirit of never giving up to the problems that we deal in our daily life, let the fragrance of joy and victory spread like the flowers of Marigold that would be a part of all the decorations across millions of homes in our country today.

The journey of good waging battle against evil has passed on across ages, this fight was never limited to battlefield grounds, from the reflection of our society today in an arrogant government, faceless opposition, corruption, terrorism, rape, molestation, female fetal killings and much more that surrounds us with all the noise, hue and cry, it reminds us there is always a battle going on somewhere, with a hope that someday we would get over with this struggle.

Here's an interesting case study which is related to a campaign that Google ran based on Ramayana for the Asia launch of Google Chrome,partnering with Fantasy Interactive Inc. and OgilvyOne Singapore, project titled as "The Story of Ramayana" brought to life by Google Chrome.

It is a website with interactive content developed with HTML5 and CSS that promotes Google products with character illustration inspired out of Indian, Thailand and Indonesia culture where Ramayana folklore is very popular amongst the masses. Google also got an an impressive TVC campaign for promoting Chrome in India on Tanjore paintings theme. Guess mythology and cultural history still relates very strongly to us which is good for the wired and always connected generation.

Leaving you with a animation video feature on Dussehra by SK Media


Monday, October 22, 2012

Taking the wind out of bollywood romance

It seems the entire galaxy of Bollywood big wigs is imploding into an unknown abyss this year, Yash Chopra is that shining star that took away all that remaining force of brilliance as he passed away yesterday. He was not just the King of Romance as known to most movie goers.

Apart from making some movies ahead of his time, he also worked hard to keep the business of movies profitable for people associated with it, from a generation of single screen cinema which evolved to multiplex movie going experience, there is probably anything to do with cinema he may not be related to. Foundation of YRF studios and production banner paved way for promoting new talent and making movies that did not just stick to the theme of romance.

Here are few lines of tribute by me for this wonderful producer and director whose contribution to Indian cinema would not be forgotten in years to come, RIP Yash Chopra