Wednesday, October 24, 2012

Celebrating the spirit of triumph

Navrati just got over and there is no better way to start preparing for Diwali by starting off another round of festive season on this occasion of Vijaya Dashmi, here's wishing you all and your families a Very Happy Dusshera celebrating our spirit of never giving up to the problems that we deal in our daily life, let the fragrance of joy and victory spread like the flowers of Marigold that would be a part of all the decorations across millions of homes in our country today.

The journey of good waging battle against evil has passed on across ages, this fight was never limited to battlefield grounds, from the reflection of our society today in an arrogant government, faceless opposition, corruption, terrorism, rape, molestation, female fetal killings and much more that surrounds us with all the noise, hue and cry, it reminds us there is always a battle going on somewhere, with a hope that someday we would get over with this struggle.

Here's an interesting case study which is related to a campaign that Google ran based on Ramayana for the Asia launch of Google Chrome,partnering with Fantasy Interactive Inc. and OgilvyOne Singapore, project titled as "The Story of Ramayana" brought to life by Google Chrome.

It is a website with interactive content developed with HTML5 and CSS that promotes Google products with character illustration inspired out of Indian, Thailand and Indonesia culture where Ramayana folklore is very popular amongst the masses. Google also got an an impressive TVC campaign for promoting Chrome in India on Tanjore paintings theme. Guess mythology and cultural history still relates very strongly to us which is good for the wired and always connected generation.

Leaving you with a animation video feature on Dussehra by SK Media


No comments: