Chevrolet Beat - New advertisements arrive

Post the launch campaign was announced last year, General Motor's have released 5 new advertisement clips on their YouTube channel for Chevrolet Spark (Beat). The first one is titled as "Wanted" which captures the new radials with a fresh chrome styling below the grill around fog lights, all the new TVC's capture the essence of global presence of this car while it now prepares for a US launch.

Check out the first clip below, links to other videos

Inspiration Clip | Our Little World Traveller Clip | Chevy Spark Souvenirs | Adventurers

Windows 8: Embracing a whole new experience

Microsoft India held a launch event for Windows 8 yesterday marking the arrival of it's new OS that promises to bring a significant change to the overall computing experience which would be fast, fun and fluid, also enabling consumers to use Windows 8 beyond the PC.

Reliance Digital, one of the largest electronics stores in India also unveils New Windows 8 on 26th October, 2012, after the last version being announced a year and a half ago.Along with multi touch capability infused, and support for up to five touches, It will strike a chord with the present trend and act as a trigger to its sales. Besides, this integration will pave way for network of touch sensitive LCD monitors. It will also surprise its users with the new features, an in- built system applications that will serve as a quick access bar for most sought after features and apps. Be it sharing, accessing hard drives or your settings, charm is at your service. It also supports device integration enabling you to stream video from your computer to your Xbox and enjoy a great viewing experience on your HDTV.

(Information Source – Reliance Digital Stores)

What went on while preparing for Windows 8 launch?

Microsoft has being seriously overhauling a gamut of services it has launched over the past few years like Xbox gaming service that was being morphed into an all around entertainment source for the entire family, scrapping erstwhile music service called Zune and paving way for Xbox Music which has close to 30 million tracks in it's library (not available in India yet). Windows 8 OS for mobile phones is also scheduled to launch on October 29, Microsoft also organised an AppFest earlier this year in Bangalore hosting a coding marathon which saw 2,567 developers coding non-stop for 18 hours creating a Guinness record. 

Efforts to attract developers for making apps on WP8 (Windows Phone 8) mobile platform is yielding results for Microsoft, surely it has a lot of catching up to do in comparison to Google and Apple when it comes to making inroads into building a credible app library, as per a company statement it has close to 1,00,000 apps and games as of now and it is surely to grow further with a committed support Microsoft has being getting from mobile manufacturers like HTC, Samsung and Nokia.

Surface tablet also aims to bridge the gap between a PC and Smartphone user already on the windows platform where a slew of android tablets already occupy the mid and lower segment of the tablet market and iPad still ruling the roost. 

It's not just about the OS any more

Windows 8 has being designed and developed to change the way we work on our computing devices like doing away with the system tray we have being so accustomed to view all these years on the previous windows platforms, bringing in apps, live tiles to work on and a similar experience I would get using my Xbox service which also has tiled layout, a browser included as well on the console now. 

An app called SmartGlass would be launched this month to enable this integration windows experience for consumers using Windows 8 installed on their PC, WP8 enabled smartphone (also extending support to iOS and Android phones) and the Xbox 360

Windows 8 is built to work on the ARM processing platform (read more about this here) that allows more vendors to manufacture hardware that supports adoption of Windows 8 OS, Microsoft has also strengthened the security on it's new OS with better anti-malware protection and improved windows defender performance.

Microsoft has also followed a very sensible approach in offering a discounted upgrade to genuine Windows OS users in India, who can move on to Windows 8 Pro for INR 1999 (Limited period offer), Looking forward to upgrading my laptop to the new Windows 8 experience today, just ran the windows 8 upgrade assistant, a little clean up to follow before the new install

Small and Beautiful : Evolving Asthetics for car market in India

Both Honda and Hyundai are up for important launch in the compact car segment with Brio and Eon. Global car manufacturers are taking note of the taste of Indian consumers for design and decor while buying a new car which could turn out to be the differentiating factor beyond the bells and whistles of features that may turn out to be common over a period of time. While every car consumer zeroes in on a vehicle choice with a specific budget, they definitely look at Value for Money proposition offered by a specific variant of the same car model.

Honda's Brio could land up giving competition to Hyundai's i10/Chevrolet Beat/Ford Figo/Nissan Micra. It comes with a 1200 CC engine and claims to deliver a mileage close to 18 kmpl with an entry level model pricing at Rs 3.95 Lakh. I liked the rear windshield design of the car which gives it a tall look and enhances rear view visibility for the driver. Noticeable curves streaming from the front and rear section of the car, compact grill in the front with a wide stance complement the interior of the car as well. I noticed 4 fan blowers on the front dashboard of the car in the 360 interactive view on their website, which also is an intelligent feature allowing cooling to be available equally for the driver and passenger on the front seat. With the kind of quality and customer service Honda is known to deliver, Honda Brio should be able to find a sweet spot with consumers with their new launch offering with the sales picking up by the arrival of Diwali festival.



Hyundai too is ready to take on Maruti in the small car segment directly with their upcoming car Eon scheduled for October launch pitching it directly against Alto, It has got ARAI ceritified mileage of 21.1 kmpl which goes beyond Alto's 19 kmpl benchmark. Powered by a 814cc petrol engine it is aiming entry level variant pricing at Rs 2.5 Lakh. This car looks well styled for a small car segment category. Hyundai could be looking at a potential winner on hands for offering a much needed option for small car buyers interested to look beyond Maruti, given that Hyundai is the 2nd largest car manufactuer in India today after Maruti with a very strong after sales and service network. Personally i never liked Hyundai Santro/i10 in terms of the design, post the launch of i20 Hyundai made serious efforts to enhance the wow factor for consumers and they now seem to be committed in this direction with Eon's upcoming launch.

Hopefully amidst rising petrol prices and interest rates, these new launches could bring the much required cheer to both consumers and car manufacturers during the upcoming festive season.