Wednesday, May 16, 2012

KitKat launches "Social Break" web app

Nestle has partnered with an Ad agency JWT to launch a widget app that aims to give you a "Social" break, well not in real life but in your virtual world.

If you are quiet active on social networking platforms and looking to break free from keeping up to your online commitments of liking pics, sharing stuff, posting updates this app would help you do so. This app currently allows you to configure your Facebook, Twitter and LinkedIn accounts.

This campaign is not driven just for the sake of marketing but they have posted some interesting stats on Social Media burnout amongst teens and youth. You can check out and download this app here 

KitKat Social Break to banta hai!

Monday, May 14, 2012

Satyamev Jayate heralding a new trend of Online Viewership

Satyamev Jayate has being garnering rave reviews from television audience right from the time this show has gone on air, Aamir Khan and his team is making all attempts to connect with the audience via Radio and Social Media. With the episodes being uploaded online within few hours of broadcast for the global audience to view.

This trend could mark a new beginning for media houses to build online entertainment content for Indian audience, Jayhind TV was already active with an online stand up comedy show on YouTube, Star TV and Sony TV have made slow but steady progress in getting their popular shows online. In fact the buzz on Social Media also was very high the day show was launched which was close to one update every 2 seconds within 4 hours the show went on air.

Would Aamir's show prove to be a turning point for encouraging a steady viewership for online viewing in India?, read more about this below

Will India's social TV show Satyamev Jayate revolutionize online television? | ZDNet