Friday, November 01, 2013

Why does it make Sense switching to Nexus 5

Google finally announced the much awaited Android 4.4 KitKat release yesterday along with Nexus 5 handset manufactured by LG which went on sale in 10 countries (Great Halloween treat!). The initial handset inventory got sold off in 27 minutes flat, that goes to prove a strong potential Google has got for Christmas to compete with flagship phones from other companies.

More importantly Nexus 5 got listed immediately on Indian Play Store with a coming soon tag and priced at Rs 28,999 for 16 GB and Rs 32,999 for 32 GB version. Android ecosystem seems to be up for a major overhaul after KitKat OS announcement where Google intends to go with one single version of Android running on almost all devices post Jan 2014, which is a bold move and more concrete step taken to do away with Android OS fragmentation issues.

This does not warranty automatic upgrade for handsets with low configurations released earlier, however Android OS bandwagon would be less crowded post 2014 with version 4.4 targeting major share.

Manufacturers like Samsung, HTC, Sony and LG could be sweating over Nexus 5 soon as their current crop of flagship phones are going to be left far behind in terms of performance and pricing. Also being a stock Google device dependency of being at mercy of these companies to push across new OS upgrades that take too long also goes away.

 There are rumors that Samsung may go for an early Galaxy S5 release next year to compensate for a less blockbuster response to Galaxy S4 sales, they have already announced that the next version of Galaxy phones would be based on 64 bit processing capacity and we may also see more RAM packed in OR better graphical processing power under the hood.

Samsung is not showing any signs of a shift in design, build and quality of it's Galaxy flagship phones. Note 3 is the only phone which comes with a different build quality now and TouchWiz OS gimmicks would continue to be offered as new features which most smartphone users do not actually use.

Both Sony and HTC has received decent response on Xperia Z1 and One phones which can provide them much required impetus to challenge Samsung's Android smartphone dominance in India.I am not sure how successful LG has being with G2 however Nexus 5 has got just the right pricing for Indian market which can boost prospects for this company next year.

Apple's iPhone 5C has got limited success until now where it has launched and 5S would be priced under premium category going beyond Rs 50,000 range as the case is with all new Apple iPhone's which get launched in India. I am doubtful how would Apple push their device adoption even with 5C (expected pricing around 41/42K) and EMI schemes across smaller cities and town in India?

Google device upgrades have being more balanced and well paced compared to yearly ritual now adopted by most companies, There's a limit to the upgrades we're going to see in smartphone hardware and software, and as the market saturates, the pressure to compete on price is going to become more intense. In such scenario a phone like Nexus 5 can be a value for money upgrade, which has got me planning to sell my S4 and go for this phone as it launches in India.

Would you go for Nexus 5 with the price it would be launched in India or prefer to wait for Galaxy S5 Or iPhone 5s, It would be interesting to read through your response on this.

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