Decoding The Content Outreach Mystery

As Google started diminishing the scope of link building via directories, articles & so many other avenues which were a big hit with digital marketing world, one of the avenues which became an overnight hero for link building was content outreach via guest posting. However most of the search marketer struggle with this aspect of link building because of the rejections or poor response they get from blog webmasters. 

Here are a few tried & tested strategies which can be implemented to ensure a quicker breakthrough -

 Size of the mail used for pitching up the content to the blogger

My thoughts here would be conflicting with a lot of bloggers. Everyone is of the opinion the larger the content used for pitching up the content, better is the conversion rate.

I would definitely differ here-

Always the first mail that you send for your content outreach across should be clear, short & crisp. Once I see that the blog webmaster is showing an interest, I slowly start giving him a brief overview of how he & I both can benefit from a long term relationship. I try to understand what kind of content he needs, the work that he does in online as well as offline world, whether he has access to other domains, if he knows other people who blog in a particular niche. This way I start building up on a simple mail & eventually end up making more than one content live using minimal efforts, time & energy.

Often there is confusion whether our real identity or a dummy account should be used for content outreach. I have tried both & both are equally effective as long as you can make a connect with the webmaster via your email.

Also it is my observation that more people are likely to respond if you were to state that you are from a digital marketing company. This might be a small aspect but definitely helps. Given below is the sample mail that I used for one of my campaigns. I have kept it short & simple yet I managed to get a quick response.

 Do your homework before you pitch the content

Every blogger no matter how big an authoritative domain he owns is always on the hunt for the content to serve his audience. There are always specific points in the content, subject title & images that he is looking out for. The best way to know the preference of the blogger is to actually go through the previous content pieces he has been posting. This is one of the easiest ways to know what kind of modifications needs to be done in the content before it is send across to the webmaster.

 Have your content generated as per the guidelines of the blog webmaster

This is the best antidote to your backlog in content outreach. Get in touch with the blog webmaster, get to know what he actually wants to put forward in front of his audience. Get a kick ass content written from your content writer as per the recommendations. This way you are eliminating all the possible chances of your content being rejected.


 Become a tracker for Blog Carnivals

You just can't afford to miss out on blog carnivals if you want your content to go live regularly. This is the best place to build long term alliance with blog webmasters of different niches. There are numerous sites which offer info on the details of these carnivals. One of them is http://blogcarnival.com/bc/.

These are just a few steps that one can follow. Obviously there are a lot more approaches that can be tried & followed for success in content outreach.

The above pointers might seem to be very simple to follow & they actually are. Follow these rules & you will be bang-on as far your content outreach plan is concerned.

Author Bio:

Aaditya Shah works as a Search Marketing professional at SMGConvonix. He loves every aspect of digital marketing especially content outreach & link building. Closely follows Google updates & algorithm changes & loves to continuously experiment with SEO to decode the mystery around web search. A complete foodie!! -his hobbies include playing Cricket & watching movies.