Chevrolet Beat achieves 1 million in sales

GM's Chevrolet Beat achieved 1 million in sales worldwide this month, coincidentally my car also completed 50,000 Km run last month.

It has being a satisfactory and fulfilling ownership experience for me driving Chevrolet Beat for the past 4 years, as a hatchback it drives efficiently in the city and a decent highway performer. Back in 2010 when hatchbacks were not expected to look great, Beat won me over with it's radical design. My personal after sales experience is also very positive with Beat.

What i like most about Chevrolet Beat is it's highway drive which feels very well planted on the road and high quality interiors with good rear seat comfort that can seat 3 passengers easily and ample legroom and less body roll. I also get close to 14-15 kmpl city driving mileage under heavy traffic conditions.

It was a skeptical risk I took with a brand like Chevrolet while the market has always stayed tilted in favor of established names like Maruti, Hyundai and Honda.
General Motors CEO Mary Barra's India visit provided some help to reinstate dropping brand confidence as GM does not have a strong offering apart from Beat and Cruze in it's lineup in India, in fact Ford has managed to build consumer base and strong brand confidence with Figo and Ecosport.

I hope GM comes up with new offering's for Indian car market soon to provide consumers options in compact MUV and 4-meter sedan segment.

Check out this stunning Chevrolet Beat Mod from Tashkent

Chevrolet Beat 2013 launch campaign

Chevrolet is running an ad campaign for promoting the launch of 2013 Spark, branded as Beat in India. Hatchback cars are not so popular in USA, however the launch campaign seems pretty impressive and General Motors seems to have designed the ad campaign as "we are importing our export" and loved by lot of car enthusiasts, I can certainly vouch for that claim!

Check out this infographic which compares Chevrolet Spark with a mid sized 1973 sedan from USA, which is an attempt to change the image of "bigger the better" which applies to car buying trend which consumers in USA have stuck to for quiet long time.

I saw another promotional content on GM Canada portal which reads as "The World through the Windshield of a Mini-Car" which has a high-res image outlining global presence of Chevrolet's Spark in various countries. Link to this page here

I liked the front grill design of the 2013 Spark and the infotainment features that come equipped with the new model brings in additional appeal to the futuristic design of this car which is still fresh, hope Chevy thinks about a pepped up version for Indian markets to soon, and yes the new alloys are definitely drool worthy.

Check out the advertisement campaign uploaded by Chevrolet on their YouTube channel

Chevrolet introduces MyLink for Spark and Sonic

Chevrolet has introduced MyLink infotainment feature for Spark and Sonic car models in USA, take a look at the video below which explains what exactly MyLink system does, else you can check more about this technology here, Wonder if Chevrolet would launch similar feature in Indian version of Spark called Beat in near future.