I noticed a Maruti Alto car with this logo today while travelling to office today, I thought probably it would be some kind of CNG branding stuff by some firm into vehicle mods, however I was proved wrong when I checked out this product's website which has being developed in India, Pune by KPIT Cummins and Kalyani Bharat Forge and surprisingly has also got media coverage earlier this year.
Both these companies have come up with a fuel efficient alternative to spruce up the battery power in your car with an additional motor installed as a kit that claims better fuel efficiency and cost savings for the car owner. USP targeted for this product is to convert your existing car into a fully functional hybrid vehicle. check out one of the video features below which explains how this product is going to work. Hatchback car models are surely going to loose some boot space and the basic cost quoted for a car like Alto is going to be around INR 65,000 and for sedan sized cars it may go beyond INR 1,25,000.
Do you think this product/service is going to be commercially viable? or the trend of skipping petrol cars in the favour of diesel cars going to continue in India. If this product does not cause any safety issues to the car with the kind of battery installation is shown in the video, I think it can work well with the Indian consumers and could probably emerge as a viable option to adopt hybrid car technology at affordable cost.