The Girl Epidemic - Soul Stirring Ad Campaign

Satyamev Jayate began on a high note exposing the known but dark truth of our country, Female Foeticide, beyond the killing of female fetus, at every stage of her life a girl child is subjected to hardships, discrimination and second grade treatment from society across all masses and classes, religion and castes, in order to deal with this situation we have a lot of NGO's and Private companies joining hands together and fighting for the cause of women.

One such name emerges in the form of The Girl Epidemic Campaign which is being supported by the NGO Nanhi Kali, dedicated to the cause of education for underprivileged girl child in India and by Mahindra Foundation. This public service ad campaign was shot by Ad Agency Strawberry Frog along with photographer Indrani from Aerofilm who have projected the atrocities committed against girls as an epidemic in a shaky footage style direction that works well with the theme, all they wanted to do is to help raising money to educate young girls by using creativity and innovation.


The Girl Epidemic Site allows you to donate as minimum of a Pencil set for $3 up to a complete package of school requirements for $97, kindly help spreading the word about this site and provide whatever support you can lend towards this cause. Watch the campaign video below

Satyamev Jayate heralding a new trend of Online Viewership

Satyamev Jayate has being garnering rave reviews from television audience right from the time this show has gone on air, Aamir Khan and his team is making all attempts to connect with the audience via Radio and Social Media. With the episodes being uploaded online within few hours of broadcast for the global audience to view.

This trend could mark a new beginning for media houses to build online entertainment content for Indian audience, Jayhind TV was already active with an online stand up comedy show on YouTube, Star TV and Sony TV have made slow but steady progress in getting their popular shows online. In fact the buzz on Social Media also was very high the day show was launched which was close to one update every 2 seconds within 4 hours the show went on air.

Would Aamir's show prove to be a turning point for encouraging a steady viewership for online viewing in India?, read more about this below

Will India's social TV show Satyamev Jayate revolutionize online television? | ZDNet