Tourists visiting India now have an innovative way to familiarize themselves with Hindi language through the hinglish project which is India Incredible initiative. A font design that super imposes roman letter on hindi character, tries to make it easy for tourists to read and interpret the meaning hindi script, though it may not help completely to improve hindi speaking skills.
In my opinion it is still a good start to help tourists because Hindi is not primary language spoken across states and reading sign boards on highway and cities in local languages makes it more difficult. This ad below commissioned by DDB Mudra Group also won gold lion award at Cannes Lions 2012 function.
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