Tuesday, August 16, 2011

Rise of Android OS

Mobile handset and software market has undergone a major transition from the past year and the not so well known OS Android now captures 50% of the smart phone market globally, Nokia is pinning all it's hopes on windows OS to revive it's crumbling market share which still stands strong on top position in BRIC countries: Brazil, Russia, India and China. Samsung has good potential to rush ahead if Nokia provided it adapts to aggressive marketing and sales strategies in emerging markets.

Apple has grown from a market share of 14.2% to 19% with iOS it enjoys a stable growth in the US market and it does not see any immediate threat from Android considering the hype around iPhone 5 which is peaking amongst consumers eager to find out what Apple is going to come up with, Nokia is placed third falling from a lions share it had of around 41% of market share with Symbian which Nokia is now bidding farewell to and embracing Windows OS ahead seeking a new lease of life. RIM also is struggling to Android OS and iOS onslaught in American market which is visible by its market share falling from 18% to 12% from last yearThis situation was not the same last year in August 2010 which is reflecting from the graph below an article(via www.seekingalpha.com)

Google has woken up to a bitter reality of going easy on aquiring patents that are essential to safegaurd growth of Android OS, Apple is flexing it's muscles going hard after Android tablets and phones alleging manufacturers like HTC and Samsung of lifting designs meant for Apple phones and tablets. Luckily google also realised that it needs to act swift on unifying different versions of Android OS into one version touted to be named as Ice-cream Sandwich that makes it easier for developers to focus on developing apps for Android.

Indian Smartphone market would provide Nokia enough time to get their act straight with Symbian OS and its dream to build an ecosystem akin to Apple with Ovi services has not met desired success. Sony Ericsson once had the potential to come close to Nokia's market share in India lost the path midway with a series of mediocre phone launches which gave Samsung good chance to rise further with BADA OS and it started offering value for money products in different price segments. Samsung has also discussed options with google for developing desi version of Android OS in Indian market.

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