Wednesday, July 27, 2011

Nokia opens up Ovi store for paid app purchases in India

I really kept wondering what happened to paid apps on Nokia Ovi store which went off the store that were available to download at least in Euro's, after I got to know what happened in past few months, what could have being a foolish move by Nokia by entering into a tie up with R com offering paid content solely to it's subscribers. Indian mobile handset manufacturers are already gobbling up a good share of Nokia's low end handset segment, Nokia has already lost smartphone top end segement to Apple and Android phones. Mid-Range handset segment has strong line up from Samsung and Sony Ericcsson that rivals Nokia's pricing strategy.

Now Nokia has opened up a beta version of paid apps for consumers in India through credit card purchases, still waiting to launch commercial version of the revised Ovi store which is way too late and Nokia does not seem to learn from it's mistakes from the past. It has already lost the throne of top smartphone company to Apple now globally, wonder what way it is headed in India

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