Monday, December 07, 2009

India E&M industry to grow at 11% CAGR by 2013



Indian entertainment and media (E&M) industry is expected to grow at a rate of 11% by 2013, expected to reach Rs.932 billion by 2013.

Here are some highlights to this report:
  • Television industry to grow 15% cumulatively over next five years, TV advertising industry to command a share of 41% in 2013
  • Indian Print media to grow by 5.6% over the period 2009-13
  • Indian radio advertising industry to grow at a CAGR of 18% over 2009-13
  • The Outlook foresee the animation, gaming and VFX industry to maintain its growth pace and to grow at a CAGR of 22% to Rs. 42.5 billion in 2013 from its current size of Rs. 15.6 billion
  • Out of home (OOH) advertising spend is estimated to reach at Rs. 30 billion by 2013 and witness marginal decrease in total ad pie at 6.8% in 2013.
  • Internet advertising is projected to grow by 32% over the next five years and reach an estimated Rs. 20 billion in 2013 from the present level of Rs. 10 billion.
You can read more on this here

(Article Courtesy: Media Mughals)

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