Sunday, March 17, 2013

Raise your voice against domestic violence

Innovative ad by Makani Creatives from Mumbai for Maitrii India

Most instances of violence in marriages go unnoticed and Woman abuse is a growing menace among married couples in India.

With a fear of social backlash only a fraction of such instances are reported, this campaign brings out the silent suffering a woman goes through via a mehendi hand, which is the symbolic representation of marriage in India.

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